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Solve the #1 problem most coaches have that keeps them stuck, spinning in unfocused activity, and succumbing to information overwhelm.

CLARITY: Your Secret Power to Design Your Own Business, Make More Money and  Fulfill the Destiny You Were Designed For!

...without apology, compromise, or pressure to fit into someone else's box.

Introducing my Brand New 12-Week Live Online Program:

Planning to Profit: Design, Build and Activate
Your Heart-Based Coaching & Course Business

There’s Something You Want to Say... to Teach... to Share...


You’d love to coach people through a problem that you keep seeing over and over

But you don’t know where to start.

Maybe you’re feeling a tug to be seen and heard...but you’re not sure what you would say.

I’ve been there!


Like you, I’ve also felt like there MUST be MORE to my life - my destiny.
There must be a bigger difference I'm supposed to make...
...but I kept defaulting to playing small.


It doesn’t have to be this way!  There IS a bigger impact you are destined to make in the world.  You, my friend, are not reading this by accident.  You have a Destiny to fulfill, and a purpose to the challenges in your life.  There are people who need you to step up and be seen.  They need the solution only you can bring.  I can’t reach them, no other “guru” can reach them.  But YOU can…

And I can help you.

Sonia Hassey, Destiny Women Global
(Attended the Planning to Profit LIVE workshop-style program)

My clients often come to me with one of the following scenarios:


1) A whole bunch of puzzle pieces and no box top,

2) A box top and no puzzle pieces


3) FIVE puzzles exploded all over their office and no clue which pieces go to which box top


Sound familiar?  


It happens to all of us brilliant visionaries to want to change the world...but don’t know where to start, ...or don’t have the time, ...or “don’t have the money.”  We have parts of the puzzle, but not the whole vision or plan to get from where we are to where we want to go.

Jenene Stafford, Founder & Editor in Chief
Megamorphosis Magazine

Here’s the deal. 

There’s a cry in your heart to help people,
...to make a difference,
...to see change for the better,
...to fully express your unique message.


But here's the problem:

There are SO MANY gurus out there, and so many terrific programs and courses you can take (or have taken), but they are missing the single most important piece of YOUR unique puzzle.  YOU.  Your voice has a signature frequency, a vibration, and a sound no one else has.  What you have to say is specifically unique to you as well.  I know, I know…  Clients tell me all the time, “But so-n-so is teaching what I want to teach, so I can’t.”  That’s NOT true.  They are not you.


My Story

I discovered my assignment after a series of career highs and hard blows. 

My degree is in Architecture, and I worked in construction project management for some of the largest companies in the United States. Over the course of my career my budget went from $5,000 a year, to $60,000 a year, to $1.2M, to $3.2M, and managing multiple millions of dollars.

I was promoted 5 times in 6 years, wined and dined away from one company to another, and moved from one part of the country to another.

At my last corporate job I managed as many as 34 construction projects at one time - with a completely clean desk at the end of every day.  On one of the other career steps I managed the publications for one of the largest community colleges in the US, learning the ins & outs of graphic design, editing, printing, and marketing.  Those were the high points. 

The low points between them were another story.  Jobless, almost homeless, delivering phone books to put food on the table, not having enough money for gas in the car, twice divorced, overweight, debilitating stress-related health issues... I’ve been there.

After the last crash & burn in the corporate world, I finally had enough.

I decided I was done living on someone else’s terms.


I prayed a LOT, and took a hard look at what I loved to do, what I was good at, what I had experience in, and what my passion was.  In 2010, I also saw the trend of where business was going...online.  I teamed up with a brilliant partner and learned how to do online marketing, search engine optimization (SEO) and how to create valuable, engaging content, especially videos.  After taking a series of courses on how to attract traffic to your website, market and sell stuff online, I realized there was a KEY COMPONENT MISSING.

The gurus were all telling you what to do, and some told you how to do it...but no one was telling you WHY to do it.  Sure, they showed you how much money you could make, and laid out the path to get there, and even said stuff like, “make a bigger difference”, and “serve humanity”, and sound-bite phrases that sounded good.

But they weren't getting to your unique YOU-NESS, that special sumthin sumthin that our Creator gave you that makes you a precious, important, necessary expression of God himself.

They weren't drilling down to find the cry of your heart that is your WHY.  They weren't teasing out the pain of your past that so powerfully shaped your thoughts, beliefs and behaviors...  The lessons you learned, the challenges you overcame, your individual story is the very heart of your message.  If you're reading this, you have a heart-based business inside you.  That's what I discovered by working through my own pain and patterns that limited me and attracted what I did NOT want in life.

I discovered that it's in that deep-seated fear of being vulnerable that my true brilliance lies.
And yours does too.

So, what was my fear?

That I wasn't significant...that I didn't matter...that no one would hear or care what I had to say.

I tried to earn my significance by being an over-achiever.  I was a good student, involved in sports and music and theater, 4-H, Junior Achievement, and so on.  I loved acting.  I started at age 5, and thrived on pretending I was someone else.  I usually had roles that made people laugh, and I felt significant.  They listened to what I had to say.  I mattered.

But they didn't actually know ME.

Fast forward to 2011 when I saw the missing piece of the "guru" puzzle: the ME factor I so desperately wanted people to know.

Your history leaves clues.

For me, all my life, for whatever reason, people would secretly come to me to share intimate challenges they were having. They would share their fears, drop their masks, and their true heart cry came out.  I always wondered why...

In that moment of realizing the missing piece, I saw that I had been designed for this.  It was I who could really SEE people who had so much brilliance, experience and such inspiring stories that the world needed to hear. 

Yet they didn’t believe they had anything to say, and no one would want to listen. 

I totally understood, and it broke my heart.  That’s when I knew the universe
was telling me to do something about it.

I spent thousands of dollars hiring mentors and working through programs to completely retool for the expert and speaking industry, using my construction and publication background.

My mandate is to release voices held captive by fear and doubt.

By teaching entrepreneurs their true identity and helping them package their unique brilliance to get it out to the world, ...and monetize the message on their hearts so they could build a business from a place of authenticity, and ultimately fulfill their destiny through their business, I fulfill my destiny.

So now I can say, “I used to build buildings, but now I build destinies.”   


You are not here by accident.  At some level you know you were designed for more, you have more to offer, and you desire to truly fulfill your destiny...and you’re an entrepreneur.  You love creating solutions to solve people’s problems. You are in the right place!  Your business can be a unique expression of who you are, your strengths, your passions & your past. 

Let's Build it Together!

The Planning to Profit 12-Week Program
Includes 4 Live Group Coaching Sessions in Addition to
the 8-Module Course

Module 1: Are You REALLY Planning to Profit?

How an expectancy mindset shifts you into the frequency of receiving and activating
Objective: Get your head in the game: for this program, and for your business.

Module 2:  Discover Your Voice

Find the gems hidden in the pain of your past to make your mess your message.
Objective: Dig deep to reveal exactly what your unique message is - the cry of your heart with which you are meant to serve others.

Module 3: Who Do You Want to Play in the Sandbox With?

The more laser focus you can have on exactly who you serve, the more success you will have in creating a business around the lifestyle you desire.
Objective: Discover your ideal client, their pain point, and the true problem you solve.

Module 4: Your Transformational Business Model

People don’t care about your product or service, they care about results.  Your revenue is directly tied to the results you help them get.
Objective: Design your business model based on the transformation you bring.

Module 5:  Platform Basics

Your website is the front door of your business.  Save time, headaches, missed opportunities and mistakes by implementing your technology system.
Objective: Set up your infrastructure for automation and social proof.

Module 6:  Aim, Fire, Ready!

It’s time to get your mission in motion and prepare to launch!  You don’t have to be ready, you just have to do it.
Objective: Schedule your launch date and release your freebie.

Module 7: Build it, Baby!

Now your momentum is building, your foundation is in place, and you’re ready to rock & roll!
Objective: Build enough of your 1st product to be able to market it confidently.

Module 8:  Strategy & Tactics, Guardrails & Momentum

"Strategy without tactics is the slowest route to victory.  Tactics without strategy is the noise before defeat." ~ Sun Tzu in The Art of War
Objective: Keep the momentum going, protect your progress, and keep your brilliance train on the rails.

Exclusive P2P Founders Special:

Not only will you get a $600 scholarship to the program, but you will have access and input above and beyond...

  • Weekly group Q&A opportunities
  • Ability to shape the program pace and structure
  • Opportunity to influence what content is included

Sandi Padilla, Recording & Multimedia Artist, Podcast Host

MORE Benefits of the P2P Program:

In this program you will Learn and DO:

  • Deep dive into your unique story to find the precious gems you’re meant to share
  • Laser focus on the exact problem you solve and who your ideal clients are
  • Design and build the transformation journey you will take your clients on
  • Package your brilliance for leverage and scalability to grow your business
  • Position yourself as an expert in your industry to create sought-after traction
  • Write magnetic sales copy that speaks directly to your clients’ heart
  • Start selling your product by the end of the program when you stay on track and implement
  • Create wash-rinse-repeat recurring revenue from your brilliance

Barbara Marshal, International Speaker,
host of Love Your Life TV Show

This is for you if you're feeling:
  • Stuck in a job or serving clients 1:1

  • Overwhelmed with too much information

  • Confused as to your first or next step to create a leveraged, scalable business model

  • Frustrated, spinning your wheels seemingly hopeless

  • In survival mode, unfulfilled, pressured, and stressed

How Much is a Profitable, Destiny-Driven Business
that Actually Works Worth to You?


Private coaching clients invest up to $12,000 to work with me.  Besides discovering buried belief systems that have held them back ALL THEIR LIVES, they come away with Confidence, Clarity, and a Blueprint to Scale and grow their heart-based business.

Ruthie Andrews, Trauma Recovery
and Deep Healing Coach at Kyrie Coaching

This signature course includes my signature system I worked with several clients over years to create and perfect.  It includes all of the steps in my Planning to Profit: Architecting Your Unique Story into a Business You Love book PLUS new training that has made a HUGE difference in my business and in my current clients' businesses.


Not only does it include my very best work, but you also have access to my coaching at a FRACTION of the cost!

I know private coaching may be out of range at this time for those still working 1:1 or just transitioning to a wisdom business model, where you're "selling" your brilliance and expertise instead of your time.


That's why I created this program.

I want to serve MORE people at a MORE affordable price point, and give them the same business- and life-transforming value as my private clients.


Planning to Profit is easily worth $2,500 or more.


Think about it.  In this program you will learn how to create AND ACTUALLY Design, Build and ACTIVATE your own online course.  While I can't make any guarantees...you COULD make your investment back by the end of the program.

Not only that, but you will have a blueprint to create courses and programs that will become the cornerstones of your business.  We also create a whole library of your stories and the lessons you learned from them, so you can use them in your content and sales copy for years to come.


I will be offering the Planning to Profit program for $1,500.
HOWEVER, because this is the first time I'm offering this updated and revised version, I'm giving the Founding Members a $600 scholarship for participating in the creation of the program.


What this means for you as a Founding Member:

  • Weekly group Q&A sessions with me
  • Ability to shape the program pace and structure
  • Opportunity to influence what content is included

PLUS: Lifetime Access!

You will have access to this program whenever you need to come back for a refresher.

All this - Just $900
or 3 easy payments of $325/month


At $900 it's a no-brainer investment in your business and in the lives of the people you are going to transform.  AND, I have more to give you...

1.  Early Bird Bonus: Join by July 24, and get an additional HEAD START group call to prepare to DO the program and get the most out of it.  I also get to know you and your biggest challenge so we can tailor the content to work through it together.


2. Pay in Full Bonus: Get an exclusive training video: "How to Create Your Edge: Keys to Being an Extraordinary Coach" by Coach Gary Henson of BusinessCoach.com
($97 Value)


3. It's Better Together Bonus: Access to our Private Facebook Group for questions and challenges that come up along the way.  An excellent peer-to-peer opportunity for running things by your P2P team.


4. Just 'Cuz Bonus:  A hard copy of my book Planning to Profit: Architecting Your Unique Story Into a Business You Love delivered to your mailbox.


5. Extra Help for the Journey Bonus: The complete P2P Toolbox that goes with the P2P book.  Checklists, Templates, Spreadsheet trackers, Activations, and Cheat sheets.
($197 Value)

You've felt the tug...
the MORE you were designed for.


Don't wait to make a decision that could change the trajectory of your business, and change the lives of those you are meant to serve.


Join Planning to Profit Today!
Enrollment is Closed

Money Back Guarantee!


Check out the program for 2 weeks.  Enjoy the 1st two modules, and if you're not feeling the love, I'll give you your money back.  Just show you've done the work, and I'll refund your investment.

You have nothing to lose but confusion, frustration, and overwhelm!